dream car of the day: cool look at the car of the future
This post is brought to you by Toyota.
It’s no secret that most kids are highly influenced by their peers.
Too often, parents forget that their children’s classmates can be a totally positive ‘push’ for our kids. Sometimes, our children aren’t even aware of what they can do until they see one of their peers do it.
My Maddy had no clue what her body could do on the diving board until she watched a teammate flip and turn, and then she was determined to do the same.
Owen was pushed harder to excel in soccer by playing a year above his age group for the last two years.
Cora never believed she could glide smoothly across the ice until she decided to do the same as her classmates in ice-skating class last year.
So when I heard about Toyota’s Dream Car of the Day, a Vine campaign celebrating the 90 finalists of the 8th Toyota Dream Car Art Campaign, I was eager to share them with my own kids.
Here’s the skinny. . .
- Dream Car of the Day–A Cool Look at the Car of the Future: Really, the creativity, thought, and innovation behind some of these designs is crazy.
For the last eight years, Toyota Sales & Marketing Corporation has hosted the Toyota Dream Car Art Contest which allows children from all regions and cultures to share ideas about the future of mobility and how cars can make the world a better place.
Hundreds of thousands of children from across the globe have submitted original artworks depicting their “dream car”, but the coolest part of this contest, in my opinion, is what they’ve done for the 90 finalists.
This year, Toyota is highlighting the contest online through a first-of-its-kind Vine campaign, Dream Car of the Day.
Each of the 90 children who have been selected as finalists have been spotlighted as the hero for a day, and their dreams will be made into reality for all to see through animation:
To bring the artists’ imaginations to life, Toyota has partnered with creative agency Saatchi & Saatchi Fallon Tokyo for the Dream Car of the Day campaign to transform 2D drawings into 2D and 3D animations, capturing each dream car in action with a 6 second Vine video.
These videos, like the one above, are incredibly cool. The 90 finalists seriously must feel like superstars.
What is amazing is the work that went into animating these dream car designs so that the integrity of the masterpiece wasn’t compromised. Honestly one of the coolest things ever.
But it gets even more cool: the 31 best finalists have been sent on a 5 day trip to Japan for the awards ceremony, where they also receive the opportunity to tour the Toyota factory and experience Japanese culture. (How crazy is that??!)
The kids and their families are in Tokyo now and will gather to hear the winners announced this Tuesday (Wednesday in Japan). Curious to find out the winner? Check the Dream Car Twitter page for the big reveal!
Maddy, Owen, and Cora each sat mesmerized at the screen as they scrolled through the entries.
They. Are. Incredible.
Here are some of our favorites, though they are all cool:
Personally, I’ll take the Multi-Tasking Fun Car, thankyouverymuch: ************************And even though the contest is over, and they’re no longer accepting entries for this year’s contest, Maddy still felt the need to get her drawing and designing on.
She checked out dozens of cars on the Dream Car of the Day site, and then she grabbed some paper and some pencils.
I’m pretty sure she’s counting down the days until the next Toyota Dream Car Art Contest. . .
I have a feeling that it’s something she’ll be working on for a while. . .
. . . Japan, here we come! (We can dream, right?)
Want to stay on top of next year’s Dream Car Art Contest? Entries open soon! Stay updated at Toyota Dream Car Art Contest.
I’m curious. What would your dream car have or do?
Mine? It’d have to be able to self-clean. Man, does Vanny McVannerson get dirty quickly with three kids in and out all of the time!
fyi: This is a sponsored post. I was asked by Toyota to share information about the Dream Car of the Day, and I gladly did. As always, my opinions are all my own, influenced only by my experience as a parent and educator and by my three little dream-car designers.Pin It